GM at Astound Group
So many businesses will admit that a good quality on-hold presence is important for the organisation However, few of them understand the urgency to have it implemented.
a. 70% of all calls are placed on hold
b. 70% of callers placed on hold where there is silence or phone jingle, feel they have been on hold for up to 3x longer than actual.
c. 30% of those placed on hold where there is only silence or terrible jingle , will hang up
d. 30% of callers placed on hold where there is an informative marketing message, have made a purchasing decision based on what they’ve heard, while on hold.